Wakefield-based manufacturer, Conservatory Outlet Ltd, this month hosted a bespoke digital marketing and proactive lead generation event for its UK-wide network of retailers.
The event, which took place at Birmingham City Football Club, was devised to give Conservatory Outlet Network members a platform in which to discuss online marketing strategies and tactics for 2020 and to formulate plans to further maximise lead generation.
The day saw more than 50 attendees from across Conservatory Outlet’s 25-strong network descend on Birmingham to discuss all things marketing. Hot on the agenda was the launch of a new marketing channel first tested at the fabricator’s sister retail business Clearview Home Improvements, which was officially unveiled to the network to boost an already excellent volume and quality of lead generation.
The event also touched on both current and future market trends in the retail and home improvement sectors, the importance of embedding strong brand profile and additional structured workshops on paid search and creative content to provide network members with a greater level of understanding as to how these channels perform.
The day concluded with the team addressing potential new projects and ideas for 2020 as part of a comprehensive marketing strategy – giving network members the opportunity to benchmark their performance and shape future plans.
Karen Clough, Head of Marketing at Conservatory Outlet, said the event proved to be a huge success:
“At Conservatory Outlet, we place huge importance on sales and marketing, to ensure we provide our retail customers with the tools and expertise to really make their product range stand out. We’re thrilled to work exclusively with a best-in-class digital agency who work tirelessly to generate a consistently high volume of good quality retail enquiries for our network.
“Hosted jointly by our in-house marketing team and our agency DigitalKOG, the day provided us with the perfect platform to gain feedback and devise strategies to maximise lead generation into 2020 and beyond, keeping us at the forefront of continued growth in the fenestration industry.”
Greg Kane, the company’s CEO, continues: “With each of our network members having their own exclusive geographical area, everyone is free to openly discuss experiences and ideas for the benefit of the wider Network without any conflict of interest, which is fantastic. It’s hugely important to us to involve our customers fully in all aspects of our continuous improvement plans, helping to shape future strategies that best meet their needs.”
Plans are already in place for further events into next year, with Conservatory Outlet identifying them as a key means of providing their network members with industry-leading digital support.